My aim is to inspire policymakers, DMOs and travellers and to foster change. I like to show you how things can be done differently. I think along with strategic issues, offer sustainable inspiration and make sure you can still see the wood for the trees by explaining everything in a clear and structured way.

Topics in which I specialize are sustainable tourism, (regulating) Airbnb, urban tourism and tourism policy, the doughnut economy, developing sustainable travel policies for organisations and traveling by train.

I am convinced of the power of collaboration. You too? Let’s have a (virtual) coffee sometime.

Hoorn Municipality
"During the workshop we have discussed a more sustainable vision on tourism and recreation within the Municipality of Hoorn. What does it entail? And are there already concrete actions to take now and in (future) policy making? In Hoorn we have used the workshop to create awareness about making the policy area more sustainable, and everything that comes with that. A good first step to build upon in the future.
The Hague & Partners
“With the workshop ‘doughnut economics and sustainable tourism’ we have gained better insight in our current assignment in the area of sustainability. As a result of the workshop we have laid the final hand to our own sustainability plan”
Breda Marketing
"Together with Shirley, at Breda Marketing we used the doughnut economy model to map opportunities for sustainable tourism. We followed a creative workshop to apply the model within Breda Marketing. We gained valuable insights that we will further put into practice”.
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Shall we work together too?