Almost three years have passed since I first heard about Kyrgyzstan and spent six weeks on promoting the country as a tourist destination. Ever since then, I have been in conflict about this. Because this country is beautiful and unspoiled, but what happens if we start promoting it? Can it then remain unspoiled? And would more tourists do any good to the local people? Basically, I was and still am wondering, how can tourism develop sustainably and can you contribute to that as a traveller?