Many cities want to develop sustainable tourism using creative strategies. One way to do this is by attracting tourists that explore the city beyond its most touristic places, for example by visiting more local and creative areas. This blog post based on the research paper ‘The consequences of being ‘the Capital of Cool’. Creative entrepreneurs and the sustainable development of creative tourism in the urban context of Rotterdam’ investigates if these strategies can truly lead to more sustainable forms of tourism.
Continue reading “Can creative strategies lead to more sustainble urban tourism?”