Paradise found almost always means paradise lost .

This is a quote I read a couple years back. It stuck with me. As travellers we’d like to think that we do good by going someplace else. But no matter our intentions or reasons, the more travellers come, the more the destination changes. When we start promoting and developing a new hidden-gem, more people will eventually visit it. This can bring benefits, but often the destination also loses its charm.

We need to do things differently. Therefore I write about travelling in another way. Paradise Found is all about responsible travelling. This does not only involve being conscious about environmental sustainability. It also has to do with the impact tourism has on the local culture and economy.

As a tourism researcher (PhD) at Erasmus University in Rotterdam, I’d like to share my insights with you so that this knowledge will have a life outside academia as well. This way we can become more aware of the impact we can have as tourists. This also brings along the responsibility for policy makers to lead tourism development in the right direction. Paradise Found combines insights from scientific research with my personal travel experiences. With this I hope to inspire you to become a more responsible traveller and for local governments and destination marketing organisations (DMO’s) to develop their destination in a more responsible way.

Shirley Nieuwland
Founder of Paradise Found

Photo: Mark Uyl
Photo: Mark Uyl

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