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Paradise found almost always means paradise lost .

This is a quote I read a couple years back. It stuck with me. As travellers we’d like to think that we do good by going someplace else. But no matter our intentions or reasons, the more travellers come, the more the destination changes. When we start promoting a new hidden-gem, we will no longer be the only ones going there and often the destination loses its charm.

We need to do things differently. Therefore I write about travelling in another way. Paradise Found is all about responsible travelling. This does not only involve being conscious about environmental sustainability, it also makes you think about supporting the local culture and economy while travelling.

As a tourism researcher (PhD) at Erasmus University in Rotterdam, I’d like to share my insights with you so that this knowledge will have a life outside academia as well. This way we can become more aware of the impact we have as tourists. Combine these insights with the travels I make throughout the year and you have Paradise Found. I hope to inspire you to become a more responsible traveller and for destination marketing organisations (DMO’s) to develop their destination in a more responsible way.

Shirley Nieuwland
Founder of Paradise Found

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